About Us

Digital Optometry was established to address the challenges and limitations of projector-based Optometry and the need to improve the service delivery mechanism within the eye care industry. Our core Vision is the advancement of the optometric profession through the use of modern digital technology. Installed on any basic computer system, our eyecare software provides versatile solutions to eye care practitioner’s worldwide, delivering diagnostic testing, product information and streamlining administrative tasks. Our aim is to ultimately replace outdated systems whilst maintaining affordability and increasing patient care.

Our product, Spectrum Eyecare, received 1st prize at the acclaimed International Visionary Awards in 2006. Since then we have expanded globally. Since then we have continued to innovate. We now also offer integrated region-specific updates, up to eight language options, customizable products, medical information, new diagnostics tests, news feeds as well as electronic ordering processes and centralized data collation ability. Our commitment to research and development has kept us at the forefront of technology.

Within South Africa, Spectrum is used to examine over 40,000 patients monthly, thus ensuring Spectrum Eyecare is the most commonly used Optometric diagnostic software in the country. These numbers continue to grow, Spectrum continues to provide greater opportunities for organizations and suppliers to inform, educate and record patient information and thereby continued improved levels of patient care.

Ranging from mobile practitioners looking for a cost effective alternative to deliver quality eye care, to private and franchise retail practitioners looking to improve profitability, the Digital Optometry client base is both vast and varied. We have customized solutions to meet the needs of every practitioner and organization.

Our Mission

The Digital Optometry Group is constantly striving for new and innovative ways to improve Optometry, for both patients and business owners.

The Team

Digital Optometry is powered by a number of passionate individuals, all of whom have their roots and hearts in their fields of Optometric expertise. Co-founders Graham Chrich and Russell Meyer are qualified Optometrists who together, have over 40 years of extensive knowledge and experience within their respective fields. Our software support team enables us to offer 24 hour support around the Globe; unmatched by other Optometric Examination Systems.

Networks

Global Network

Digital Optometry has an extensive network which started in South Africa and continues to expand across the globe. Having won the Visionary Award in 2006, Digital Optometry has revolutionized the global optometric arena. By accessing our web page, eye care practitioners worldwide have the ability to download, register and trial the Spectrum eye testing solution. This undoubtedly sets our product apart in service delivery and support.

South African Network

In conjunction with the (our) 24 hour National Call Centre, we have the ability to offer remote desktop support to any Digital Optometry client globally. Our local team encompasses sales representatives, Ophthalmologists, Optometrists and IT specialists, who together ensure the streamlined nature of our company.

Associations

The Digital Optometry Group is proud to be associated with the following organizations:

Aerosat

Aerosat is registered as a member of the Internet Service Providers Association of South Africa and ensures that the operations of the network perform within the bounds of the ISPA Code of Conduct. For more information, please click here for the Areosat website.

Transitions Optical

Transitions Optical are recognised as worldwide leaders in variable tint lens technology and understand the need for UV protection in healthy vision. Consumer education is paramount to the selling process. Spectrum constantly updates it’s software with the latest Transitions products, campaigns and information, specific to region and practice profile, enabling patients to see the benefits of Transitions whilst in the consultation room. Content-based tools are able to support practitioner recommendations whilst patients are in consultation. Our partnership exists on a global level and has improved the level of optometry delivered by practitioners to their patients.

“Spectrum is exactly what the industry has needed. Consumer education and understanding of the prescribed product is imperative in any selling process. The system initiates dialog between the Optometrist and their patient making prescribing the required lenses just that much easier. With Spectrum, optometrists can show the key benefits of not only Transitions® but of high index and Anti Reflective coatings whilst patients are in consultation and in the waiting room, again making prescribing easier.”

Riette Botha
Transitions® Business Manager SA

Ocutouch

Stephen Gordon’s patient education software application, Ocutouch, has been integrated into Spectrum, allowing users access to this product directly from within the Spectrum platform. With over nine hours of animations and textbook quality diagrams, the application was an obvious choice for Digital Optometry who have secured exclusive rights to Ocutouch in South Africa.

Eye & Laser Institute

Digital Optometry presently enjoys a working relationship with the Port Elizabeth Eye and Laser institute group of Ophthalmologists. The Institute has applauded the features offered by Spectrum as an invaluable asset in assisting them in making surgical decisions, as well as illustrating the necessity of surgery to patients, Spectrum offers all the diagnostic tools necessary for visual assessment pre- and post-operatively.

What People Are Saying

“Spectrum is exactly what the industry has needed. Consumer education and understanding of the prescribed product is imperative in any selling process. The system initiates dialog between the Optometrist and their patient making prescribing the required lenses just that much easier. With Spectrum, optometrists can show the key benefits of not only Transitions® but of high index and Anti Reflective coatings whilst patients are in consultation and in the waiting room, again making prescribing easier”

Riette Botha, Business Manager SA
Transitions®

“We are delighted to have Spectrum installed here at the University of Johannesburg. Our student’s are benefitting immensely from its ease of use and it has so much more to offer than the conventional projector equipped lanes. The wide variety of tests far supersedes any other eye testing system available. Our student’s continually compliment it’s technological innovation and enjoy using it immensely, which is evident from the demand for pre-booking the lanes where Spectrum is installed.”

Ansunel De La Rey, Academic Clinic Manager
University of Johannesburg

"Thanks to Clarity and Eyemail patients have a better understanding of the product prescribed making dispensing that much easier"

Peter Wade
Practice manager - South Africa

"If you want to make an impression on your patients, Spectrum Eyecare Software will introduce you to the future of eyecare with the most amazing digital solutions for your practice."

Leoni Joubert
Paediatric specialist

“Spectrum software provides a completely portable solution to the optometric test, as all essential tests have been built into the portable laptop system. I just simply could not do my field work without it.”

Cathy Franconi
SA Optometric Association

“We’ve been using SPECTRUM since 2009; the tests include different VA targets, subjective refraction techniques, colour vision, contrast sensitivity and binocular vision. The VA targets are extensive and range from Snellen, LogMAR to child-friendly pictures and symbols.

The fan and block test is also included in the system making it easier for lecturers to teach this. I not only recommend this product for the clinical examination of patients; it is a good clinical teaching tool that each student should be exposed to”.

Professor Rasengane, Optometry Head
University of the Free State