Keep your brand consistent

The Spectrum eye examination software system is unique in that it offers so much more than just an eye examination experience for the patient. You can also incorporate informative optical brand campaigns at credible points to showcase these to your patient. Examples of this are;  EyeMail, our patient Information Centre and Clarity dispensing tool. 

These are unobtrusive and credible environments within the eye examination experience with unprecedented benefits for your practice, such as: 
- Encourages dialogue and product discussions with your patient
- Enables you to showcase new or existing products and brands
- Educates your patient on the benefits of particular products, resulting in increased post consultation purchases
- The ability to place your practice as ‘state of the art’ , as you will be able to showcase products to your patient via a visual demonstration; i.e. a particular lens technology or the capability of a photochromic lens. This results in increased product understanding that is not reliant on dialogue or brochure material only. Impactful visuals, video and other dynamic presentation tools can all be added into the programme. These can be featured within the screensaver or simply activated by the eyecare practitioner at the click of a button.

Here at Spectrum Eyecare we understand that the future is not not only reliant on our professional ability as Optometrists but also on the aspect of running a successful business practice. It is therefore essential that we get comfortable with engaging with our patients on product features and benefits. 
The consultation room provides an essential platform for building loyalty and credibly presenting possible optical product options to our patients. Today’s consumer is widely researched and we need to ensure we are at the forefront of the brand and product information they require. We have designed our system with this in mind, and our Content Management system supports this process entirely.

What People Are Saying

“Spectrum is exactly what the industry has needed. Consumer education and understanding of the prescribed product is imperative in any selling process. The system initiates dialog between the Optometrist and their patient making prescribing the required lenses just that much easier. With Spectrum, optometrists can show the key benefits of not only Transitions® but of high index and Anti Reflective coatings whilst patients are in consultation and in the waiting room, again making prescribing easier”

Riette Botha, Business Manager SA

"Thanks to Clarity and Eyemail patients have a better understanding of the product prescribed making dispensing that much easier"

Peter Wade
Practice manager - South Africa

"If you want to make an impression on your patients, Spectrum Eyecare Software will introduce you to the future of eyecare with the most amazing digital solutions for your practice."

Leoni Joubert
Paediatric specialist

“We are delighted to have Spectrum installed here at the University of Johannesburg. Our student’s are benefitting immensely from its ease of use and it has so much more to offer than the conventional projector equipped lanes. The wide variety of tests far supersedes any other eye testing system available. Our student’s continually compliment it’s technological innovation and enjoy using it immensely, which is evident from the demand for pre-booking the lanes where Spectrum is installed.”

Ansunel De La Rey, Academic Clinic Manager
University of Johannesburg

“We’ve been using SPECTRUM since 2009; the tests include different VA targets, subjective refraction techniques, colour vision, contrast sensitivity and binocular vision. The VA targets are extensive and range from Snellen, LogMAR to child-friendly pictures and symbols.

The fan and block test is also included in the system making it easier for lecturers to teach this. I not only recommend this product for the clinical examination of patients; it is a good clinical teaching tool that each student should be exposed to”.

Professor Rasengane, Optometry Head
University of the Free State

“Spectrum software provides a completely portable solution to the optometric test, as all essential tests have been built into the portable laptop system. I just simply could not do my field work without it.”

Cathy Franconi
SA Optometric Association

Hear what our users are saying about changing to Spectrum Eyecare Software.

Did You Know?

Eyemail is the world’s first consultation room report automation tool